London Dry Gin

Objective


To establish "The Aldgate Dry" as the definitive premium London Dry Gin, celebrated for its authentic historical connection and exceptional quality, captivating discerning consumers who seek a taste of London's storied past.

My Role : Creative Direction

Idea

I started by delving into the history of Aldgate, its significance as a gateway to London,
and its visual representations throughout time.
The understated elegance and classic design cues imply a commitment to quality and craftsmanship.
The logo avoids trendy design elements, aiming for a timeless look that will appeal to discerning gin drinkers for years to come.
I've created a logo that effectively captures the essence of "The Aldgate Dry" - a gin that embodies the spirit of history, tradition, and refined taste.